Jewellery Brand – Pandora The Origin And Current Situation of
We were born to die and we die to live. As seedlings of God, we
barely blossom on earth; we fully flower in heaven. Founded by Denmark jewelry craftsman Per Enevoldsen in 1979, brand Pandora
swept all over the world from then on. He said, "I have never expected that
Pandora has so great influence today. One reason is that we have been concerning
about the new product design and product quality, but the success arrived
quietly." Since 1982, the couples often imported jewelry for retail from Thailand, and
and engaged the wholesale business activities for long time. After experiencing
a variety of management and a steady increase in production and sales, in 1987,
the couple decided to build their own factory to manufacture jewelry in
Thailand. In 1989, he set up a small factory in Bangkok and employed 10 workers
to begin manufacturing his designed products in Thailand. In 1999, his self-designed and patented Pandora Charm Bracelet was sold in
Denmark and soon attached great popularity throughout Europe. The bracelet has
been achieved the buckle system of patent, the wearer can adjust by themselves.
It is very comfortable to wear and personalized. Consumers soon accepted the
idea of Pandora and Pandora also gradually developed with the growing demand in
overseas market. Today, there are more than 18 countries have the sales of
Pandora jewelry in the world. Because of the great demand for a large number of
sales of Pandora jewelry, it has become a world-famous brand. Pandora developed
from a company with 2 people 25 two years ago to a group with its headquarter in
Copenhagen. There are a team over 100 person in North America and a factory in
Thailand more than 1,000 workers. After going throuth incredible growth,Pandora is confronted with the
bottleneck of further development and unprecedented difficulties. Denmark's
largest private acquisition of common stock fund Axcel purchased 60% shares of
Denmark Pandora. As the founders of Pandora, Per and Winnie Enevoldsen still
hold stock in the company. Per now still manages production in Thailand. Per
Enevoldsen is currently residing in Bangkok and managing the two factories which
have over 1600 workers. As part of Pandora Holdings A/S, the factories in Bankok
will also be taken over and further expanded. This action will solve the problem
brought by the increasing market demand. Axcel was founded in 1994, is a capital investment partnership, which aim is
to bring the resources and stability for the company to help them implement the
development strategy. Now, the company has invested in 15 different fields of
company. Axcel's investment including: Denmark porcelain brand and Royale
Copenhagen. The company has a management fund of one billion. The acquisition of
Pandora Holdings A/S this time to a certain degree manifests its management
stragety of creating a international brand.
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